Internal communication is making information available, transmitting and receiving information between employees of the same organization. Good internal communication is of great importance in order for an organization to function properly. It is important that everyone in the organization knows what the desired identity of the organization is. It is important that everyone accepts this identity, but also carries it out. Internal communication also has an impact on matters such as absenteeism and personnel sales. The overload of information that employees receive on an increasing number of media, forces a systematic approach to internal communication. Important questions are:
What do I want to achieve? How do I want to achieve this? Who do I want to reach?
To develop a clear vision, it is recommended that interested parties such as management and the communication department (if aplies) discuss personnel matters.